Tag: influencer-marketing
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Shared Media: Alix Earle x Poppi and it’s Success
The PESO Model: What is Most Important in PR? The PESO model includes paid media, earned media, shared media and owned media. Shared media refers to social media and includes internal and external communication (Dietrich, 2021). It is able to connect many groups and reach wide audiences, which is why it is the most important…